I learned to build websites similar to building a house where a foundation crew, framers, electricians, plumbers, roofers, superintendents, all work together to complete a portion of the project. No electrician would try to build an entire house alone and no company should try and build a website without a team of professionals each performing the specific talent they are best suited for. The result of building a website with a team of experts is higher rankings on search engines, more professional look/feel and usability and online marketing experts to make sure you reach more buyers and sell more online.
A pretty website not listed on page 1 of the search engines is like having the best billboard in town setup in your basement. Sure it may look nice but the only person who is going to see it is YOU or the people you directly bring to see it. Nearly 95% of online users never go past page 1 of the search engine search results. Only around 5% ever go to page 2 and 33% of all online users click on the the top 3 organic (not paid ads) search results.
Search Engines such as Google, Bing and Yahoo know the difference between a template and a custom coded website. They rank websites based on clean programming code, search engine optimized content, how items on the website are organized, the type of links and traffic, design and even where a website is hosted. If you want to rank higher on search engines, reach more customers, sell more and control your brand online....you need to hire a team of experts with years of experience who really understand how search engines work.
Robert Dotcom Jackson
Website, SEO and Technology Expert, CEO
Internet Builders & Consulting - Building BETTER Websites, SEO and Social Marketing since 1995